The industry that has become printed vehicle wraps, and that is now morphing into vehicle colour change wraps, is approaching a crisis point not of its own making. The culprits I suspect are some marketing boffins putting profit ahead of common sense, professionalism and industry standards.
The vehicle wrap industry is littered with poor applicators; get [...]
One of the best things about our job is that we get to work with some truly professional companies, some of Australia’s industry leaders in all sorts of fields. We also get to work with some truly impressive graphic designers and marketing people.
One of many is Font and Swatch in Sydney. Some of our readers may remember their [...]
As the title suggests, it is coming up to that time of year again. The Drew family vacation.
It is not usually for the faint hearted of course, our holidays of late have been punctuated with drama, tension and unforeseen circumstances.
For those recent subscribers, you should know I am referring to the last Drew family vacation [...]
Trust, or lack of, has been in all the Australian news media in recent months. Mainly on a political level, and has been singly attributed to the large swing against the government in the recent Queensland election. Suffice to say, whether you follow politics or not, it is widely acknowledge by most pundits as being [...]