Vehicle Wraps, Signs + Designs by Mouse not Brush
The industry that has become printed vehicle wraps, and that is now morphing into vehicle colour change wraps, is approaching a crisis point not of its own making. The culprits I suspect are some marketing boffins putting profit ahead of common sense, professionalism and industry standards.
The vehicle wrap industry is littered with poor applicators; get [...]
In this day and age of electronic mail, electronic brochures, electronic advertising, it is fast becoming the norm rather than the fad that some pundits predicted a few short years ago.
Now, in this the 21st century, when businesses are continually vying for the best use of their advertising dollar; where the yellow pages is no [...]
I’m not sure if it is the dire economic times for some businesses, or they are just interested in saving any money at any cost, but businesses large and small seem to be opting to forgo a solid professional image in the interests of saving a buck on items that are the front line to [...]
One of the best things about our job is that we get to work with some truly professional companies, some of Australia’s industry leaders in all sorts of fields. We also get to work with some truly impressive graphic designers and marketing people.
One of many is Font and Swatch in Sydney. Some of our readers may remember their [...]
As the title suggests, it is coming up to that time of year again. The Drew family vacation.
It is not usually for the faint hearted of course, our holidays of late have been punctuated with drama, tension and unforeseen circumstances.
For those recent subscribers, you should know I am referring to the last Drew family vacation [...]
Without actually realising it in the mid 1990’s, we were on the edge of something very new. It would, in this the 21st century, reconfigure the basic elements of mass advertising beyond what was ever imagined in those heady days of the 90’s.
At the time, I think most of us in the trade thought it [...]
3MIJ180CV3 with Gloss Laminate
Unless you live anywhere other than the eastern states of Australia, you’d know that we are in the midst of a battle of epic proportions.
As the marketing people stress in every advertisement, it’s ‘Blue versus Maroon’, ‘Cane Toad (Qld) versus Cockroach (NSW)’, ’Mate against Mate, and ‘State against State’. Prime Ministers wade into the debate every [...]
Trust, or lack of, has been in all the Australian news media in recent months. Mainly on a political level, and has been singly attributed to the large swing against the government in the recent Queensland election. Suffice to say, whether you follow politics or not, it is widely acknowledge by most pundits as being [...]
With over 300 pages for the new national Work Health and Safety ACT and over 700 pages of regulations, how can any small business manage to stay within the confines of the ACT, without help?
Make no mistake, this Work Health and safety ACT 2011 has the makings of a litigation nightmare. I know I sound like a [...]
Several things can be rather frustrating in the sign game.
The biggest frustration can be getting a suitable photograph that relays the image the customer is trying to achieve.
This applies to all aspects of our client base, but none more so than the fast food, retail and restaurant industry.
Invariably we get people ‘lift’ photos off other sites, and send [...]
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